In Dream and Do Blog

Responsive Web Design

The digital world is changing…. about every 3 months. The way we do business and connect is changing too. The internet is your digital marketplace and you need to be sure that your  ‘shingle’ is polished and ready to represent your firm. If you are doing international business even more so because people base their decisions on what they see. We all use our phones, ipads, laptop devices to communicate and research information. If a website is not ‘responsive’ then what happens? Click you’re gone, and we move on to another site that is easier to navigate. Needless to say, a responsive web design is a must in today’s digital world.

Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Someone opening your site on a small smartphone will be shown the same site as the person opening it on their laptop but the site will have noticed the constraints and automatically reformatted to give the user an experience better suited to their device. No more loading a huge website and having to zoom in and out to find the content you’re looking for. Responsive web design takes into account interaction too and makes your site easier to use by acknowledging and integrating things like touch screens to aid navigation.

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